Mission, values and drivers

We guarantee that we will do whatever it takes to make sure that every student at Dixons Kings achieves their full potential. We have extremely high expectations, and just as there are no shortcuts, there are no excuses.

Our academy mission is simple: to ensure that all students receive the support and care needed to become successful and lead purposeful lives. We celebrate diversity and relentlessly focus on the highest standards of student achievement.

Our practice is thoroughly rooted in this approach and in our three core values. We firmly believe that if students grow up consistently demonstrating these values they will be much more likely to go on to lead happy and successful lives:

Integrity 
We do the right thing and stay true to our moral principles.

Diligence 
We never give up. We give full attention to detail in order to avoid error and overcome obstacles.

Civility 
We are professional in everything we do. We are respectful and courteous.

Alongside our values, we focus on three key drivers which will build students' intrinsic motivation:

Mastery: The drive to get better at something that matters.

Autonomy: The drive to direct our own lives.

Purpose: The drive to contribute to something larger than ourselves.